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Our Story

Locally owned. Community rooted. Here for you.

Toni Gaines, LPCC-S, Founder of G&A Counseling
From Our Founder

Toni Gaines, LPCC-S

Richmond has always been home for me. I've lived here my entire life, and from early on in my career I knew I wanted to give back to the community that shaped me. After completing graduate school, I spent several years working in a variety of agencies and was fortunate to learn from supervisors who truly believed in client-centered care. Their mentorship helped me grow not only as a clinician, but as a leader who understood the power of compassionate, accessible mental health services.

By 2017, I felt called to do more. I wanted to create a practice that met people exactly where they are, emotionally, mentally, and even geographically. That vision became G&A Counseling. From the beginning, my mission has been simple: remove barriers to care and bring high-quality mental health support to individuals and families who might otherwise go without it. Serving rural areas of Madison County has been especially important to me, because everyone deserves the opportunity to heal and feel supported, no matter where they live.

Every day, I'm grateful for the chance to serve this community. G&A Counseling was built on the belief that connection, understanding, and accessibility can change lives, and that belief continues to guide everything we do.

Why G&A

What Makes Us Different

Locally Owned

Founded and operated by a Richmond native, not a corporate chain.

Medicaid Focused

We believe insurance should never be a barrier to care.

Full Spectrum of Care

Therapy, case management, substance abuse, medication management, and DUI education, all under one roof.

School-Based Presence

Serving 12 Madison County schools so kids get support where they are.

Telehealth for All

A growing number of our sessions are virtual, providing quality care from anywhere.

Community Rooted

We're your neighbors: therapists, case managers, and staff who genuinely care about this community.

Community Impact

By the Numbers

9+
Years Serving Richmond & Surrounding Counties
20+
Team Members
12
Schools Served

Ready to get started?

Whether you're a new client, a referring provider, or a school counselor, we're here to help.